Research Report for The Greater Salt Lake Chapter of PRSA

As part of my Research and Measurement class in the Public Relations program at BYU, we worked with The Greater Salt Lake Chapter of PRSA as our client for the semester. We met with the client to determine their objectives and carried out research with these objectives in mind. Myself and a few other students conducted and moderated focus groups with members of this chapter. We transcribed and coded the transcripts from these focus groups and used this information to put together a report including a SWOT analysis and future recommendations for the chapter board to implement.